Just like people, words should stand for something. The something doesn't have to be lofty, but it does have to be true. If you have a big idea you think is pretty great, pause to poke some holes in your vision. The world is overrun with ideas. Why should it care about yours? Give people a reason, a singular ray that speaks from the heart: how will you make lives better, sweeter, simpler, livelier? Take the time, find the words you mean to say.